The Ultimate Guide to Online Reviews for Insurance Agencies 2019

October 10, 2019By Bob WhitisReviews & Reputation

Having a positive online presence is key to an agency’s success in the modern marketplace of insurance and connected customers. In addition to websites, blogs, and social media profiles, having positive online reviews can play a defining role in the success of your agency. In fact, 97% of consumers read online reviews for local businesses, … Read More

BrightFire Launches New Reviews & Reputation Management Service

September 4, 2019By Michael GarnerReviews & Reputation

BrightFire is excited to announce that we have replaced our Review Monitoring service with our new Reviews & Reputation Management service. In addition to review monitoring, this newly expanded service will help you measure your customers’ satisfaction, generate online reviews, receive notifications for new positive and negative reviews, and access your reputation management dashboard where … Read More

BrightFire Social Media Now Supports Google Posts

June 26, 2019By Michael GarnerMarketing Services, Social Media Marketing

BrightFire is excited to announce a brand new addition to our social media marketing packages for insurance agencies. We can now publish social media posts to your agency’s Google My Business page.   BrightFire already publishes content to Facebook and LinkedIn, plus Twitter for custom campaigns, and we are excited to expand this service to another … Read More

Increase Your Social Media Engagement With Custom Campaigns

May 23, 2019By Michael GarnerMarketing Services, Social Media Marketing

Whether you run your insurance agency’s social media marketing alone or through BrightFire, quality content specific to your agency is essential to driving engagement and attracting new followers. In particular, custom campaigns are one of the best ways to elevate your agency’s social media presence to the next level. Coming up with new ideas and … Read More

BrightFire Extends Review Monitoring & Curation With 15 New Networks

May 15, 2019By Michael GarnerMarketing Services, Reviews & Reputation

At BrightFire, we are always improving our products and services to give our insurance agents the edge over their competition, including our Review Monitoring & Marketing Service. In the past, we’ve monitored Google, Facebook, and Yelp for positive reviews and curated these reviews by adding them to agent websites for potential customers to see. Now, … Read More

Goodbye Google+

February 5, 2019By Michael GarnerSocial Media Marketing, Tech News

Recently, Google announced that it is officially shutting down Google+, a social media service it launched in 2011 to compete with Facebook, but which never gained much popularity. If you use Google+, you may have already experienced issues when trying to post or access previously posted content. After April 2nd, you will lose the ability … Read More

BrightFire Websites Are Now Faster Than Ever

January 25, 2019By Michael GarnerAgency Websites

We’re excited to let you know that we’ve been working hard behind the scenes to improve the overall speed of our insurance agency websites. These optimizations didn’t change the look of our sites, but rather how we deliver the images and content to website visitors on both desktop and mobile devices. What did we do? … Read More

Infographic: 10 Tips For Insurance Agents to Grow Their Social Media Presence

July 24, 2018By Ashley PaulMarketing Services, Social Media Marketing

Social Media has revolutionized marketing by allowing customers to interact with an insurance agency’s brand in ways like never before. This engagement not only helps to cultivate brand loyalty among existing users, but it can also help grow your agency when your customers share your social media posts with their friends and followers. If you’re … Read More

BrightFire Launches New Social Media Marketing Packages for Insurance Agencies

July 9, 2018By Michael GarnerMarketing Services, Social Media Marketing

BrightFire has launched new social media marketing packages designed to help insurance agencies build their online brand and generate new leads. According to a recent Google report, 49% of internet users now make a purchase based on recommendations they see on social media sites. The new standalone social media marketing packages offer a wide array … Read More

Google Creates a Panorama for BrightFire

April 8, 2015By Michael GarnerCompany News

BrightFire moved into a bigger and better space so we could enhance the way we work. Not only does the space provide the optimal space for collaboration and communication; it also helps to get the creativity flowing. In order to allow our clients to see how we work, we decided to enhance our Google My Business page with … Read More