BrightFire is the MetLife Auto & Home Endorsed Vendor for agent websites & digital marketing.

Mobile Responsive Agent Websites, SEO, Review Marketing, Content Marketing, Monthly Support

As part of MetLife Auto & Home’s digital marketing program, BrightFire is available to support independent agents with their website and online marketing services needs at a discounted rate.

We’ve also created three packages that combine agency websites with different levels of marketing and on-going support from our staff each month.

Have Questions or Want a Demo?

Contact Jim Lulejian or Spencer Breidenbach at 888-778-4393 or send us a message.

Ready To Get Started?

Once you’ve reviewed the packages below, click the “Let’s Get Started” button on the comparison table to enroll.

  • A mobile responsive website automatically adapts to any display size or device. Also provides an SEO and ranking boost since it’s the preferred configuration by Google.Mobile Responsive Website Design
  • Every BrightFire website includes SSL encryption to secure every form and page at no additional cost. So your customers feel more secure submitting a quote form and Google provides a rankings boost. #winning!Secure SSL Encryption
  • WordPress - the best content editor made even better by BrightFire. Easy-to-use editor so you can update your website or blog anytime anywhere.Website Content Editor
  • Domain name (ex - registration and renewals for your website's domain name for as long as you are in the program.Domain Name Registration & Renewals
  • Loaded with your carriers, your Policy Service Center will give your customers the ability to pay their premiums or file claims online directly with your carriers.Policy Service Center
  • We include over 80 pages of insurance content and quotes forms for personal, commercial, life, health, and benefits.Website Content & Quote Forms
  • Google Analytics setup and installed so you can view your website's statistics.Google Analytics
  • Free monthly support for any BrightFire website or marketing need - including website maintenance, content editing, new pages, profile updates, etc.Website & Marketing Support Time
  • A personalized website link for each agent/producer personalized with that agent's contact information."My Agent" Personalization
  • Receive fast quote submission notifications via text message (SMS).Quote Alerts Via Text Message
  • Your Leads Dashboard shows you all the leads produced by your website’s quote forms.Leads Dashboard
  • Display an attractive notification & alert bar at the top of your agency website. Notify website visitors about special office hours, marketing promotions, special events, emergency notices, holiday announcements, etc.Notification Bar
  • All sites are ready for chat. Having a chat service on your website allows you to easily handle questions or requests from both customers and prospects. When you’re not available, the chat box simply asks for the visitor’s email address so you can contact them at a later time.Live Chat Ready
  • The Annual Insurance Checklist form makes it easy for your customers to tell you what changed over the past year.Annual Insurance Checklist
  • We can add third party instant quote widgets to your website.Instant Quote Widgets
  • The website structure and page text will adhere to the best practices for website SEO.Search Engine Optimized Design & Page Text
  • Backend website components to help search engines find your content faster.XML Sitemap, robots.txt
  • Each page of your website will have a unique and customized doctitle and meta descriptions to improve SEO and click-throughs.Unique Doctitles and Meta Descriptions
  • We will setup and design a Google My Business page customized for your agency’s primary office location.Google My Business Page & Updates
  • We'll setup a Google Search Console (Webmaster Tools) account for improved Google SEO.Google Search Console
  • We'll setup a Bing Webmaster Tools account for improved Bing SEO.Bing Webmaster Tools
  • BrightFire will setup and customize a Bing Local page for your agency’s primary office location.Bing Local Setup & Updates
  • BrightFire will keep your website up-to-date with all BrightFire improvements affecting SEO and any changes needed to stay current with the latest search engine ranking criteria for local insurance searches.SEO Management & Updates
  • Enables online reviews generated from Rocket Referrals to feed directly into your website; alongside your other reviews from Yelp, Google, and Facebook.Rocket Referrals™ Integration
  • Each month we will actively monitor Google My Business, Facebook, Yelp, BBB, and other review networks for new reviews.Review Monitoring (18 Networks)
  • Weekly email digest showing how many new reviews your agency has received. Daily digest emails detailing Google and Facebook reviews.New Review Alerts
  • Collect policyholder feedback and identify promoters and detractors with Net Promotor Score surveys.Customer Surveys
  • Request feedback from your policyholders and encourage them to leave an online review of your agency.Review Generation Campaigns
  • Manage your online reputation in one place. Gain insights with reputation metrics and respond directly to Google and Facebook reviews.Reputation Management Dashboard
  • Monthly transfer of positive reviews (4 and 5 stars) from review sites and social media sites, such as, Yelp, Google+, BBB, Yahoo Local, Facebook, + more.Monthly Review Transfer to Website
  • BrightFire will setup a Yelp company profile for your primary office location so your agency can get valuable reviews and improve your SEO.Yelp Business Profile Page & Updates
  • We'll help you get started collecting valuable customer reviews on review and social media websites.Review Building Consulting
  • Critical for insurance agency SEO, BrightFire will create new or update existing business directory listings and build links from the top local business directory and review websites, then make sure they stay updated throughout the year.Local Business Listing Management
  • We'll link to your existing social media sites, such as Facebook, LinkedIn, Twitter, +.Existing Social Integration
  • WordPress - the best blogging platform by far!WordPress Blog
  • All packages include our blog content service of up to 10 blog posts per month. There will be 5 content tracks (personal, commercial, life, health, and group benefits) with 2 blog posts each per month. You can choose which ones (if any) you want added to your blog.Monthly Blog Content Service
  • BrightFire can provide Social Media Marketing for your agency.Facebook, LinkedIn, Twitter, YouTube
  • Monthly reports on your website, social media, search engine rankings, and reviews.Monthly Marketing Reports
  • Our Digital Marketing Strategist will schedule a monthly marketing review with you to discuss your past month and future marketing strategy.Monthly Marketing Consultation

Still have questions or want to see a demo?

We can answer any questions you have or schedule a personal demo at your convenience.


These are not cookie-cutter templates, but highly customized themes where design, content, and functionality are all customized for your agency. Your Project Manager will work closely with you to create a website crafted for you and your agency.