ERIE INSURANCE MARKETSHARE PROGRAM -
Websites & Digital Marketing

BrightFire is an ERIE MarketShare Eligible Vendor for agency websites and social media marketing.

Detailed Website Package Comparison

We’ve created three website and digital marketing packages that combine customized agency websites with different levels of marketing and free monthly support from our staff.

Once you’ve reviewed the packages below, click the “Let’s Get Started” button on the comparison table to enroll.

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  • PACKAGE FEATURES
  • A mobile responsive website automatically adapts to any display size or device. Also provides an SEO and ranking boost since it’s the preferred configuration by Google.Mobile Responsive Website
  • Every BrightFire website includes SSL encryption to secure every form and page at no additional cost. So your customers feel more secure submitting a quote form and Google provides a rankings boost. #winning!Secure SSL Encryption
  • WordPress - the best content editor made even better by BrightFire. Easy-to-use editor so you can update your website or blog anytime anywhere.Website Content Editor
  • Domain name (ex - www.SuperAgency.com) registration and renewals for your website's domain name for as long as you are in the program.Domain Name Registration & Renewals
  • Loaded with your carriers, your Policy Service Center will give your customers the ability to pay their premiums or file claims online directly with your carriers.Policy Service Center
  • We include over 80 pages of insurance content and quotes forms for personal, commercial, life, health, and benefits.Website Content & Quote Forms
  • Google Analytics setup and installed so you can view your website's statistics.Google Analytics
  • SALES TOOL SUITE
  • Display an attractive notification & alert bar at the top of your agency website. Notify website visitors about special office hours, marketing promotions, special events, emergency notices, holiday announcements, etc.Notification Bar
  • All sites are ready for chat. Having a chat service on your website allows you to easily handle questions or requests from both customers and prospects. When you’re not available, the chat box simply asks for the visitor’s email address so you can contact them at a later time. Live Chat Ready
  • Receive fast quote submission notifications via text message (SMS).Quote Alerts Via Text Message
  • Generate leads with customized landing pages specifically made to convert visitors and ad clicks to sales leads. Landing Pages
  • Provide instant quotes on auto insurance right from your website."Get an ERIE Auto Quote" Widget
  • Generate life insurance leads with ERIE’s helpful Life Insurance Calculator.ERIE Life Insurance Calculator
  • Your Leads Dashboard shows you all the leads produced by your website’s quote forms.Leads Dashboard
  • A personalized website link for each agent/producer personalized with that agent's contact information."My Agent" Personalization
  • The Annual Insurance Checklist form makes it easy for your customers to tell you what changed over the past year.Annual Insurance Checklist
  • FREE SUPPORT TIME
  • Free monthly support and updates for your BrightFire website.Free Support & Updates
  • STANDARD SEARCH ENGINE OPTIMIZATION
  • The website structure and page text will adhere to the best practices for website SEO.Search Engine Optimized Design & Page Text
  • Backend website components to help search engines find your content faster.XML Sitemap, robots.txt
  • Each page of your website will have a unique and customized doctitle and meta descriptions to improve SEO and click-throughs.Unique Doctitles and Meta Descriptions
  • LOCAL SEARCH ENGINE OPTIMIZATION
  • BrightFire will keep your website up-to-date with all BrightFire improvements affecting SEO and any changes needed to stay current with the latest search engine ranking criteria for local insurance searches.Local SEO Management & Updates
  • We will setup and design a Google My Business page customized for your agency’s primary office location.Google My Business Page & Updates
  • We'll setup a Google Search Console (Webmaster Tools) account for improved Google SEO.Google Search Console
  • BrightFire will setup and customize a Bing Local page for your agency’s primary office location.Bing Local Setup & Updates
  • We'll setup a Bing Webmaster Tools account for improved Bing SEO.Bing Webmaster Tools
  • REVIEWS & REPUTATION MANAGEMENT
  • Enables online reviews generated from Rocket Referrals to feed directly into your website; alongside your other reviews from Yelp, Google, and Facebook.Rocket Referrals™ Integration
  • Each month we will actively monitor Google My Business, Facebook, Yelp, BBB, and other review networks for new reviews.Review Monitoring (18 Networks)
  • Weekly email digest showing how many new reviews your agency has received. Daily digest emails detailing Google and Facebook reviews.New Review Alerts
  • Collect policyholder feedback and identify promoters and detractors with Net Promotor Score surveys.Customer Surveys
  • Request feedback from your policyholders and encourage them to leave an online review of your agency.Review Generation Campaigns
  • Manage your online reputation in one place. Gain insights with reputation metrics and respond directly to Google and Facebook reviews.Reputation Management Dashboard
  • Monthly transfer of positive reviews (4 and 5 stars) from review sites, such as, Yelp, Google My Business, BBB, Yahoo, Facebook, + more.Monthly Review Transfer to Website
  • BrightFire will setup a Yelp company profile for your primary office location so your agency can get valuable reviews and improve your SEO.Yelp Business Profile Page & Updates
  • We'll help you get started collecting valuable customer reviews on review and social media websites.Review Building Consulting
  • SOCIAL & CONTENT MARKETING
  • We'll link to your existing social media sites, such as Facebook, LinkedIn, Twitter, +.Existing Social Integration
  • WordPress - the best blogging platform by far!WordPress Blog
  • All packages include our blog content service of up to 6 blog posts per month. There will be 3 content tracks (personal, commercial, and life) with 2 blog posts each per month. You can choose which ones (if any) you want added to your blog.Monthly Blog Content Service
  • Professionally written and informative blog posts from ERIE directly into your agent blog. Updated every day.ErieSense News Feed
  • With each blog post we write, we'll also create social media posts (+links back to blog) on your Facebook, LinkedIn Company Page, and LinkedIn Personal Profile.Blog Content Social Sharing
  • We will create new posts with photos in your social media sites (Facebook, LinkedIn Company Page, LinkedIn Personal Profile) for each ErieSense blog post.ErieSense News Added to Your Social Sites
  • BrightFire will setup and customize a LinkedIn Company Page for your agency.Facebook, LinkedIn, Twitter, YouTube Setup
  • REPORTING & CONSULTING
  • Monthly reports on your website, social media, search engine rankings, and reviews.Monthly Reporting
  • Monthly reports on your website, social media, search engine rankings, and reviews.Monthly Marketing Reports
  • Our Digital Marketing Strategist will schedule a monthly marketing review with you to discuss your past month and future marketing strategy.Monthly Marketing Consultation
  • PAY-PER-CLICK (PPC) ADVERTISING
  • Pay-Per-Click Advertising campaign setup and consulting for Google AdWords. Does not include click costs.Google AdWords Setup & Consulting
  • An in-house Certified Google AdWords Consultant is available to help you with your SEO, content marketing, social media, or PPC advertising questions.Certified Google AdWords Consultant
  • GOOD
    WEBSITE


    Ideal for agencies that just need a modern website for branding.

  • $300
    + $50 / Month


    50% MarketShare Eligible

  • LET'S GET STARTED
  • 1 Hour / Month
  • Up To 6 Posts / Month
  • See Social Media Packages
  • Basic Website Statistics Summary
  • Add-On
  • Add-On
  • BETTER
    WEBSITE


    Best for agents that want to grow their agency with digital marketing and leads. Recommended for most agents.

  • $300
    + $130 / Month


    50% MarketShare Eligible

  • LET'S GET STARTED
  • 2 Hours / Month
  • Up To 6 Posts / Month
  • See Social Media Packages
  • Basic Website Statistics Summary
  • Add-On
  • Add-On
  • BEST
    WEBSITE


    Perfect for agencies in very competitive areas that need the highest level of digital marketing.

  • $300
    + $355 / Month


    50% MarketShare Eligible

  • LET'S GET STARTED
  • 3 Hours / Month
  • Up To 6 Posts / Month
  • See Social Media Packages
  • Comprehensive Website & Marketing Report
 

Want to return to package summary page?

"Like having the benefit of a full time online marketing staff for a fraction of the cost."

"Great company to work with. Consistently receive leads from the website they created and maintain. Like having the benefit of a full time online marketing staff for a fraction of the cost. Great to work with for changes and maintenance as well. Third year of successfully working together."

Derek Norwinski
Norwinski Insurance Agency (VA)

"...an A++ company that is a great asset to our agency and provides us with new business each and every week!"

"BrightFire is one of those vendors that excel at everything they do. We are proud of the web site they have provided and most importantly the site generates sales activity. They are an A++ company that is a great asset to our agency and provides us with new business each and every week!"

Mark Ament
Southwest Insurance Center (IL)

Still have questions or want to see a demo?

We can answer any questions you have or schedule a personal demo at your convenience.

Or call us at 888-778-4393

Mobile Responsive Websites

These are not cookie-cutter templates, but highly customized websites where design, content, and functionality are tailor made for your agency. Your Project Manager will work closely with you to create a website crafted for you and your agency.

 
The ERIE Hero theme is an exclusive agency website design created for ERIE agents that want to further promote their relationship with ERIE's strong brand name and market reputation.