Infographic: 5 Most Common Pay-Per-Click (PPC) Advertising Myths

July 23, 2019By Michael GarnerMarketing Services, Pay Per Click Advertising

Pay-Per-Click (PPC) advertising is one of the most effective strategies for promoting your insurance agency and generating leads quickly. Year after year, we talk to insurance agencies that have a few common myths or misconceptions about what pay-per-click (PPC) advertising can and cannot accomplish for an insurance agency. It’s time we debunked a few of … Read More

BrightFire Is Now Bing Ads Accredited

July 11, 2019By Michael GarnerCompany News, Pay Per Click Advertising

At BrightFire, we always seek to stay ahead of the curve and engage in continuing education in order to stay up to date with all the changes and innovations in digital marketing, including Pay-Per-Click (PPC) Advertising.  That is why we are pleased to announce that we have achieved Bing Ads Accredited Professional status. Accreditation better … Read More

Sell More & Save Time with BrightFire Website Integrations

July 9, 2019By Michael GarnerAgency Websites

As part of BrightFire’s Website & Digital Marketing platform, we are able to integrate numerous marketing, quoting, and customer support services used by insurance agencies. With these integrations, your agency can automate tasks, sell more efficiently, and grow your business more easily than ever before. BrightFire has supported many of these services for several years … Read More

BrightFire Social Media Now Supports Google Posts

June 26, 2019By Michael GarnerMarketing Services, Social Media Marketing

BrightFire is excited to announce a brand new addition to our social media marketing packages for insurance agencies. We can now publish social media posts to your agency’s Google My Business page.   BrightFire already publishes content to Facebook and LinkedIn, plus Twitter for custom campaigns, and we are excited to expand this service to another … Read More

Increase Your Social Media Engagement With Custom Campaigns

May 23, 2019By Michael GarnerMarketing Services, Social Media Marketing

Whether you run your insurance agency’s social media marketing alone or through BrightFire, quality content specific to your agency is essential to driving engagement and attracting new followers. In particular, custom campaigns are one of the best ways to elevate your agency’s social media presence to the next level. Coming up with new ideas and … Read More