PAY-PER-CLICK (PPC) ADVERTISING
Google Ads, Bing Ads, Facebook Ads, Remarketing
Reach New Customers Quickly & Grow Your Agency
Pay-Per-Click (PPC) advertising is one of the most effective strategies for promoting your insurance agency and generating leads. It allows you to start driving qualified traffic to your agency website very quickly. Pay-per-click advertising with BrightFire can include the three large advertising networks of Google Ads, Bing Ads, and Facebook Ads.
Since you are investing money to generate leads in the competitive market of insurance, you should want to ensure that your efforts are worth it. For this reason, our experienced team at BrightFire provides ongoing reporting and consulting. The BrightFire PPC Advertising service includes detailed monthly report on the progress of your campaigns and a monthly consultation call by our certified Google Ads specialist.
BrightFire’s PPC Advertising offers ample control over your advertising costs and location targeting, a measurable sales channel of reaching new prospects, greater brand recognition, and expanded online presence over your local competitors.
PPC ADVERTISING IS BEST FOR AGENTS WHO...
OUR PPC CAMPAIGN FEATURES
PPC ADVERTISING PRICING
PER AD GROUP
- Includes monthly campaign management, updates, reporting, monthly consultation, and ROI analysis.
- 1: Monthly management costs do not include monthly ad spend with the ad network. Those costs will be charged to your credit card directly by Google, Bing, or Facebook. A minimum monthly ad spend of $100 is required.
Ready to get started with PPC? Still have questions?
Please contact us and we can answer any questions you have and discuss options for your agency.
Or call us at 888-778-4393
Monthly Report & Consultation
Our pay-per-click service includes a monthly consultation with one of our Google Ads Certified Specialists and a detailed monthly report with performance tracking and progress reporting on your PPC campaign’s success, so you know exactly how your ads are performing.
Pay-Per-Click Advertising is not a one-time implementation, but an iterative process involving continuous work and PPC campaign optimization to achieve campaign objectives. We work with our insurance agent clients to track the key performance metrics that matter most to them and then work to continually improve on campaign performance each month.
Remarketing Ads & Brand Awareness
Increase conversions and build your agency branding. Remarketing allows you to target people who have previously visited your agency website, helping you to reconnect with them through graphic ads that are shown to them on various sites across the Web and help drive them back to you. With remarketing you're establishing yourself as an authority in insurance in your target area.
Over time, these repeated viewings (or ad impressions) builds familiarity with your agency brand. At various points in the sales process, consumers may feel comfortable enough to click through the ads, return to your website, and submit a lead form or call your agency.