PAY-PER-CLICK (PPC) ADVERTISING

Google AdWords, Bing Ads, Facebook Ads, Remarketing

Reach New Customers Quickly & Grow Your Agency

Pay-Per-Click (PPC) advertising, both paid search and paid social, is one of the most effective strategies for promoting your insurance agency. It allows you to start driving qualified traffic to your agent website very quickly. Pay-per-click marketing with BrightFire can include the three large advertising networks of Google AdWords, Bing Ads, and Facebook Ads.

BrightFire’s PPC Advertising offers ample control over your advertising costs and location targeting, a measurable sales channel of reaching new prospects, greater brand recognition, and expanded online presence over your local competitors.

insurance ppc advertising

PPC ADVERTISING IS BEST FOR AGENTS WHO...

Are in Suburban or Rural Areas
Agents in suburban or rural areas that would like to target high population markets.
Want Leads Within Days
Agencies who want immediate exposure on the first page of Google search results.
Want To Supplement Rankings
Your website search ranking is providing leads for some keywords (auto), but you also want leads for others (life).

OUR PPC CAMPAIGN FEATURES

Custom Landing Pages
Landing pages for each ad to improve conversion rates and reduce cost per click.
Google AdWords Certified
A Google AdWords Certified Consultant will setup and manage your campaigns.
Monthly Reporting
Your monthly report will detail campaign performance based on several metrics.
Monthly Consultation
A monthly consultation with our certified PPC advertising specialist.
Ad Creatives
We provide the copywriting and custom graphics for your ads to drive prospects to your site.
No Contracts
No contracts needed with us. Cancel at any time. We earn your business every month.

PPC PACKAGES AND PRICING

  • TIER 1

  • $200 Setup
    & $50 / Month

    (+ Ad Spend)

  • Google AdWords (Text Ads)
  • Facebook Ads (Optional)
  • TIER 2

  • $300 Setup
    & $75 / Month

    (+ Ad Spend)

  • Google AdWords (Text Ads)
  • Bing Ads (Text Ads)
  • Facebook Ads (Optional)
  • TIER 3

  • $450 Setup
    & $75 / Month

    (+ Ad Spend)

  • Google AdWords (Text Ads)
  • Google AdWords Graphic Ads & Remarketing
  • Facebook Ads (Optional)
  • TIER 4

  • $550 Setup
    & $100 / Month

    (+ Ad Spend)

  • Google AdWords (Text Ads)
  • Bing Ads (Text Ads)
  • Google AdWords Graphic Ads & Remarketing
  • Facebook Ads (Optional)
NOTE: Monthly recurring costs do not include monthly ad spend on clicks with the different ad networks. Those costs will be charged to your credit card directly by Google, Bing, or Facebook.

Ready to get started with PPC? Still have questions?

Please contact us and we can answer any questions you have and discuss options for your agency.

insurance ppc

Monthly Report & Consultation

Our pay-per-click service includes a monthly consultation with one of our Google AdWords Certified Specialists and a detailed monthly report with performance tracking and progress reporting on your PPC campaign’s success, so you know exactly how your ads are performing.

Pay-Per-Click Advertising is not a one-time implementation, but an iterative process involving continuous work and PPC campaign optimization to achieve campaign objectives. We work with our insurance agent clients to track the key performance metrics that matter most to them and then work to continually improve on campaign performance each month.

Remarketing Ads & Brand Awareness

Increase conversions and build your agency branding. Remarketing allows you to target people who have previously visited your agency website, helping you to reconnect with them through graphic ads that are shown to them on various sites across the Web and help drive them back to you. With remarketing you're establishing yourself as an authority in insurance in your target area.

Over time, these repeated viewings (or ad impressions) builds familiarity with your agency brand. At various points in the sales process, consumers may feel comfortable enough to click through the ads, return to your website, and submit a lead form or call your agency.

BrightFire can help your your insurance agency with a comprehensive search engine marketing strategy combining both Local SEO and PPC Advertising.

Targeted Pay-Per-Click Advertising

See how we can help your your agency generate even more leads.