REVIEWS & REPUTATION MANAGEMENT
Grow, Nurture, & Protect Your Agency's Online Reputation.
Fully-Managed Reputation Management
Our Reviews & Reputation Management service makes it easier than ever for insurance agencies to acquire new reviews, monitor popular review sites, and protect their agency's online reputation.
Today's insurance consumers have greater choice and higher expectations, and they have more opportunities than ever to share their opinions. They also care more about brand reputation than in the past, which in turn means they will make decisions about your brand before they ever visit your website.
Everyone has an online reputation. Let BrightFire help protect yours with our fully-managed proactive service.
Reviews & Reputation Management
This service is available in the SEO Bundle.
Package price includes service for one office location.
Improve Your Online Reputation
Customer Surveys & Review Generation
Gauge customer feedback by sending customer survey emails, known as Net Promoter Score (NPS) surveys, to your clients. The Net Promoter Score is the world’s leading metric for measuring customer satisfaction and loyalty. This email will ask your customers one simple question - how likely they would be to recommend your agency to a friend or colleague on a scale of 0-10.
In addition to measuring customer satisfaction, these campaigns will also encourage your policyholders to leave a review on Google, Yelp, or Facebook. Reviews on these sites play a huge role in bringing new potential customers to your agency, and directly asking clients to leave a review can go a long way toward improving your overall reputation.
Protect Your Online Reputation
Review Monitoring & Alerts
BrightFire will actively monitor your online reputation across 18 review and directory sites, including - Google, Facebook, Yelp, Yahoo, and the BBB.
When your agency receives a new positive or negative online review, we will notify you via email. Then you have the option of responding to Google and Facebook reviews directly from your Reputation Management Dashboard.
New review alerts from BrightFire help insurance agencies respond quickly to opportunities to resolve customer issues and capitalize on rave reviews.
Plus, each month positive online reviews are transferred to your website’s Customer Reviews page so visitors to your agency website will see you're a trusted insurance advisor and will be more likely to request a quote.
Boost Your Search Engine Rankings
Google Values Online Reviews
Online reviews do more than help people decide which insurance agency they should trust. They also affect your visibility in local maps and search results. Generally, the more customer reviews you have, the more visible you will become.
Online reviews help improve local search rankings and overall Search Engine Optimization (SEO) efforts. While there are a lot of factors involved in search rankings, online customer reviews are a strong signal to search engines that your agency communicates trustworthiness and authority.
Simply put, Google loves using online reviews as an SEO factor because consumers today rely on online reviews.
Gain Reputation Insight
Reputation Management Dashboard
Not only does BrightFire monitor and manage your reviews and reputation, but we also give you access to your own Reputation Management Dashboard. From your dashboard, you can also view Net Promoter Score customer feedback and insights across multiple survey campaigns. You can monitor your agency’s reviews and reputation across all monitored review networks and be able to respond to Google and Facebook reviews directly from the dashboard, saving you valuable time and helping you keep track of all your ratings in one place.