INSURANCE AGENCY MARKETING SOLUTIONS
BrightFire offers a wide range of search engine marketing and agency website design services for the insurance industry.
Digital Marketing Solutions
BrightFire provides a broad array of digital marketing services for insurance agents. In addition to insurance website design, we also provide targeted local Search Engine Optimization (SEO), online review marketing and monitoring, local business listing management, social media marketing, and Pay-Per-Click (PPC) advertising. Other services include reliable web hosting, domain name management, and logo/print design services.
Insurance Agency Websites
Our customized insurance agent websites are an ideal solution for agents that want to establish a professional and credible image on the web and improve search engine rankings. BrightFire provides complete turnkey and tailored insurance agency websites at an affordable price. Our insurance agent websites are customized for each agency based on one of our insurance website design themes. You select the theme, the configuration and the color scheme. We will then customize the pages, menu, content, text, and photos for your agency based on the insurance products you sell, your location/market, and your specific agency’s needs.
Local SEO & Review Marketing
Local Search Engine Optimization (SEO) and online customer reviews should be key components of your agency’s digital marketing plan. BrightFire’s Local SEO & Review Marketing Service combines both! Local SEO is focused on improving search engine rankings that are relevant to an insurance searcher based on their current geographic location.
Customer reviews on credible, well-known review sites like Google, Yelp, and Facebook will influence potential customers to check out your agency, improve lead conversions on your website, and improve your local search engine rankings. Plus, we'll monitor Yelp, Google, and Facebook for new reviews as part of our comprehensive review service.
Local Business Listing Management
Be A Local Insurance Hero! An outdated phone number, inconsistent business name, or incorrect website link can frustrate customers and confuse search engines - harming your website's search engine rankings.
BrightFire’s Local Business Listing Management service creates new or updates existing local business listings on over 50 review sites, business directories, local search sites, and map services to ensure they are accurate and consistent for each agency across the local ecosystem, then makes sure they stay updated throughout the year.
Social Media & Content Marketing
With the influential power and reach of social media, consumers seek recommendations before practically every purchase. BrightFire can setup and customize social media portals for insurance agents which will help boost your search engine ranking, improve your online reputation, and increase exposure of your insurance agency.
To keep your website blog and social media accounts active with new content, BrightFire's Content Marketing service will write white-labeled informative blog posts for your agency website and then create posts on your social media sites (Facebook, LinkedIn, Twitter) with links back to your agency website - generating greater customer reach and traffic to your website.
BrightFire's Search Engine Marketing strategy combines Pay-Per-Click (PPC) and Search Engine Optimization (SEO) for maximum effectiveness and savings. PPC advertising, both paid search and paid social, is one of the most effective strategies for promoting your insurance agency. It allows you to start driving qualified traffic to your agent website very quickly.
BrightFire’s PPC Management Service offers ample control over your advertising costs, location targeting, demographic targeting, brand recognition, and expands your online presence over your local competitors.