Pay-Per-Click (PPC) Advertising

What is pay-per-click (PPC) advertising?

Pay Per Click advertising today is the most powerful and cost effective way to advertise on the internet. Pay Per Click advertising is posting paid listings on search engines where you pay ONLY if someone clicks on one of your listings. With the ability to set daily spending budgets and to set your cost per click for each term you bid on, PPC advertising is a very powerful tool that gets immediate results. INS Digital Media automatically manages your bids so that your listing stays above your competiton for the lowest bid possible.


Why do I need pay-per-click (PPC) advertising?

As ranking takes time many businesses choose PPC advertising. They can target a city, state, country, or choose to advertise on certain days at certain times. They have total control over their advertising. PPC advertising is particularly attractive for competitive keyphrases.


I only write in Texas, are my PPC ads shown in other states?

When we establish your PPC advertising account, we will setup your ads to only be shown in states where you are licenced or states you want to target.