Search Engine Marketing and SEO
Featured Insurance SEO Client:

Gillman Insurance Group (GA)
This independent insurance agency wanted to redesign an existing website, generate leads, and improve its search engine placement. Done!
New site ranks on first page of Google for several important keywords:
- Atlanta business insurance
#1 organic search result and A Position in Google Map.
- Atlanta auto insurance
A Position in Google Map.
- Atlanta homeowners insurance
#3 organic search result.
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Ethical and Effective Search Engine Optimization for Insurance Websites
Costs Based on Your First Page Ranking - No Setup Fees, No Cost-Per-Click, No Contracts
For an insurance agent website to be truly successful, it not only needs a professional, functional design; it must also be found on search engines. Getting ranked near the top of Google, Yahoo, or Bing for a keyword search is now a top priority for any insurance agent. Our job at INS Digital Media is to do everything possible to help you get ranked and capture your share of the market.
INS Digital Media offers search engine marketing services where your cost is based on actual results - first page rankings. Under this service, INS Digital Media will commit to get your website listed on the first page of Google (or Yahoo or Bing) for your search phrases or you pay nothing for that month for that search phrase. If your website falls off the first page, you don't pay anything. This is not AdWords pay-per-click ads, but listings in the organic area of the page.
This is a month-to-month service with no contracts. There are no setup costs and no cost-per-click fees.
Example search phrases could be:
- Boston auto insurance
- Dallas health insurance
- Long Island business insurance
- Seattle commercial insurance
- Tampa homeowners insurance
These are just examples and you can decide which insurance products you want to target. We will continue to monitor your listings and make updates when needed in order to maintain your listing positions on Google's first page.
Search engines are the lifeblood of the Internet and Google is the most advanced with over 6 billion searches per month. Positioning your website at the top of the Google, results in many opportunities for your agency to generate new sales.
Search Engine Marketing / SEO Costs:
We believe in Pay-For-Performance! Your SEO costs are based on your ranking in the search engines. Contact us for specific costs.
- No setup charges
- No per-click charges
- No contracts
Cost Comparison: Do you already pay for a Yellow Pages print ad? In most metropolitan areas, it costs about $450 a month for a tiny 1/16 page ad; that's $5,400 a year just for local coverage. Compare that to what you'd pay for a website for local, state and even national reach.
Insurance SEO Benefits
Search Engine Optimization helps in generating exclusive leads, sales, and building awareness of your agency. There is more to search engine optimization than just marketing, as companies can derive many business benefits from using effective SEO.
- SEO Cost-effective (with INS Digital Media) - With INS Digital Media, you only pay if we perform and get your website ranked on the first page for the search phrases or keywords you decide.
- Credibility / Brand Perception - Why aren’t you in Google for ‘auto insurance’? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page?
- Brand Visibility With SEO - Think about that search on ‘auto insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC (Pay-Per-Click) ads to be seen, which can be expensive in the ultra-competitive market of insurance.
- Repeat Business With SEO - Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
- Targeted Prospects and Qualified Leads - Since the prospects are actively searching for insurance, the leads generated by SEO result in very qualified leads, which in turn results in higher sales conversion rate.
Information Request Form
INS Digital Media will respond to your request within one business day. There is no obligation by submitting this form, it is simply a request for information.
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