Search Engine Optimization (SEO)
Ethical and Effective Search Engine Optimization
Search Engine Optimization or SEO is a key component of your Internet marketing strategy. If you're looking for high-ranking, professionally written search engine listing, our ethical and effective SEO techniques will help your chances at landing at the top of the web's major engines.
Ethical is mentioned above because there are many companies that employ unethical techniques that may work in the short run, but will get you blacklisted in the end. Google has a good article on "Google Information for Webmasters" that is very informative if you are considering hiring an SEO company for your website.
Search Engine Optimization is the process of boosting and maintaining your website’s position in the (non-paid) results that Internet users see when they run queries on different search engines. As you probably know by now, merely being listed in a search index is not enough to bring new visitors (or customers!) to your website. Your website must rank at or near the top of the search results in order to collect all the traffic that search engines can produce.
Local Search Marketing
Search sites such as Google, Yahoo!, MSN and Internet yellow-page site SuperPages.com offer one of today's most affordable and effective advertising opportunities. And they are the ideal way to geographically target local consumers.
More and more people use Google and Yahoo Local instead of their physical yellow page book for finding nearby businesses these days. This step makes information on your business such as products offered, office hours, and methods of payment show up when someone nearby searches for one of your products or services. It also shows your business on their 'maps' feature so that prospective customers can easily find you without having to call your store for location or driving directions.
Business Listing Inclusion in:
- Google Maps
- Yahoo! Local
- MSN/Live Maps
- SuperPages.com
Local Search Marketing Costs:
- One-time Cost: $400
- No per click charges!
For more information, please see our page on Local Search Marketing.
SEO Process at INS Digital Media
More and more organizations are utilizing the Internet to market their businesses and gain an increased client base. INS Digital Media can assist your company is this important endeavor. Our team will work with you to create relevant keywords, descriptions, and key content in order to create a list for search engine optimization and submissions.
INS Digital Media will...
- Analyze your website for optimization
- Analyze your target market
- Analyze your competitors programs
- Create a Search Engine Optimization campaign
- Create keywords for maximum exposure
- Create meta tags for your site
- List your website
- Manage your Search Engine Optimization program
Our research and experience shows that the top search engines recognize when a site was submitted via a bulk listing program and could ignore your submission or place it near the bottom of the listing. INS Digital Media does each submission manually to insure accuracy and maximum results.
SEO Importance
Search
engine usage has increased exponentially. New figures released by Pew Internet & American
Life Project and comScore recently show search engine usage is growing well
above expectations:
- 90% of all Internet users are using search engines
- Daily search engine usage has jumped from 31% (June 05) to 41% (Sept 05)
- There were 59 million search users a day in Sept 2005 (up 55% from June 2004)
According to comScore statistics, search engine rankings and unique visitors for October 2005 were:
- Google - 89.9 million unique visitors
- Yahoo! - 68 million unique visitors
- MSN - 49.7 million unique visitors
- Ask Jeeves - 43.7 million unique visitors
- AOL Search - 36.1 million unique visitors
While Google maintains the number one position, the overall numbers suggest a promotion and optimization plan across the three major search engines would be integral for success in today's competitive online marketplace.
Increased traffic = increased customers
Being highly ranked in search engines is the most important way to promote your website and increase website traffic. With 90% of all traffic generated from 10 major search engines, it is important to get to the top of search engines.
Your site may be a virtual masterpiece, but if the public can't find it in the search engines, all the time and money you've invested will be lost. INS Digital Media can combine web design with SEO and promotion plans to help maximize your website's exposure.
Information Request Form
INS Digital Media will respond to your request within one business day. There is no obligation by submitting this form, it is simply a request for information.
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States Serviced
We offer website design and marketing to insurance agents located in the following states.
