Search Engine Advertising (PPC – Pay-Per-Click) For Insurance Agency Websites
More qualified traffic = more prospects = more business
In order to succeed in today’s market (nationally, regionally, or locally), you must actively work to gain placement of your website within the most popular search engines. This placement will lead to targeted individuals searching for the products or services you have.
Pay-Per-Click (PPC) Advertising
As you know, search engines return a list of web sites relevant to a person’s keyword search. A high ranking in the free (organic) search results is an exceptionally valuable achievement. However, tens of thousands of websites are all competing for a keyword phrase ranking, so it can be difficult to achieve high rankings for multiple keyword phrases. BrightFire can also help your website achieve high organic search result rankings through Search Engine Optimization or SEO.
PPC or Pay-Per-Click advertising allows you to get your website listed on the results pages of an almost limitless number of keyword phrases and is one of the quickest and most effective ways of promoting your business online. That kind of reach is incredibly powerful.
Many potential advertisers make the mistake of thinking that since they “just ignore the PPC ads” themselves, that others do too. However, as Google’s tremendous success and record profits show, many people do see the ads and click on them.
Pay-Per-Click allows you to:
- Set your own price and advertising budget. Each unique keyword phrase (e.g., personal insurance) has its own bid price.
- Target customers you want to reach.
- Bid for keywords that represent your business in locations you serve.
- Only pay when customers click on your ad.
- Get on search engines fast – PPC ads can be live in a matter of minutes.
- Gives you the control and flexibility you need to effectively manage your advertising as well as your budget.
- NO contracts, so you can cancel at any time.
While some advertisers have difficulty converting ad clicks to sales, many others advertisers do. For them, PPC advertising is a blessing. It is possible to get a paying customer at your website for 5 cents. While it’s great to have high organic search engine rankings, those rankings may not be achievable for some time even with the help of Search Engine Optimization or SEO. PPC ads can be live in a matter of minutes. No matter how often your ad appears in search results, you only pay when someone clicks on it. You are only charged for actual leads delivered.
AdWordsGoogle, the most popular search engine today, introduced the first pay-per-click program called AdWords. This is not the usual “highest bidder wins scenario”. They differentiated their service by adding a quality element. It means that those ads that receive a higher click through rate get a slight reduction in price; therefore, persuasive writing is critical. Google has the largest audience and their users spend much more time at Google than searchers do at other search engines comparatively.
Google’s PPC program is somewhat complicated. Some of the more general and well used keyword phrases have a set minimum bid which makes some phrases very unattractive. That’s why you won’t see ads on Google for certain keyword phrases. It’s just too expensive given the type of sales transaction that results from clicks on that phrase.
Google has stated their click-through rates are 5 times higher than the industry standard. They serve ads to Earthlink, Ask Jeeves, Business.com, and AOL. So, total market exposure through AdWords can be very high. Your bids have to be among the top four in order to get listed on AOL. Up to ten ads may be shown on Google with ad placement at the top of the screen and downward along the upper right of the page in pink or green text boxes.
The BrightFire Difference
BrightFire will research your business, develop a PPC advertising plan around your core services and create a list of search criteria used by your customers when searching for your type of business or service. We will monitor and maintain your campaign for you, while giving you complete budgetary control of your Pay-Per-Click marketing campaign.
To produce effective PPC ads you must bid on the right selected keyword phrases, write persuasive moving ad copy, and have a well written page to have them click through to. The bid price on some keyword phrases is mind bogglingly high, so good judgment is necessary. If you know how to attract the prospect and deliver them seamlessly to a solution they need, you’ll be rewarded with a good sales rate.
BrightFire’s PPC Management
- Analyze your business
- Gather your requirements and goals.
- Create targeted search words and phrases.
- Set prices for each category in your campaign.
- Monitor your campaign and provide feedback.
Get your ad to the top of the list with BrightFire and maximize your return on investment and harness the power of Pay-Per-Click today!